Being mall-based, it offers easy access to customers who would like to browse their display. This fact makes it more difficult for them to compete price-wise with an online-based store, pushing prices up and leaving room for criticism of staff in-store. Kay Jewelers operate primarily as a chain mall-based jewelry store. In 1997, Kay Jewelers adopted the tagline "every kiss begins with Kay" and have stuck with it since. Sterling Jewelers, owned by Signet Corporation, heads up Kay Jewelers, a sibling company to Jared Galleria of Jewelry that too does not offer the most outstanding quality. They are the second-largest mall-based jewelry retail chain in the USA, coming in second to Zales. You will immediately notice (even if you are not a diamond expert) that the ring from James Allen will not only be of better quality but will most likely have a lower price tag.īelow is a review of Kay Jewelers and an analysis of whether you should spend any time contemplating purchasing a ring from the store.įounded by Edmund and Soul Kaufman, the Kay Jewelers story began in 1916 with a small retail spot in the corner of a furniture store owned by their father in Pennsylvania. To ease your mind further, compare a ring from Kay Jewelers to one from James Allen. Besides, purchasing an engagement ring from this jewelry store always implies spending a premium, often for a low-quality ring. It might seem slightly hard on the company, but one does not have many options since its benefits are far from enough.
Summarizing a review of Kay Jewelers in one sentence is not difficult: you should not purchase a diamond or engagement ring from them. Compare Kay Diamond Jewelry with James Allen.
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